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  Microsoft is attacking iPad again

Microsoft recently released a new advertisement on YouTube which attacked iPad. It aimed to show that iPad had a poorer performance in the classroom than Windows Tablet.Steve Jobs once said that iPad could liberate student's shoulder, students no longer need to carry their heavy school bags to the class. But from Microsoft's perspective, although iPad is lighter than student's school bag, the problem is that its performance in the classroom is not so satisfying. In Microsoft's advertisement, af...

   Windows 8,iPad,Advertisement     2013-08-20 05:14:29

  App's user value doesn't necessarily bring business value

There is an old saying in Internet world, you can get business value as long as you can achieve user value. Is this statement outdated in mobile Internet era? This statement originated from PC Internet era, but now the time users spend on PC drops and user behavior tends to be stable and conservative. In contrast, people are more willing to stay on mobile devices. The difference between PC and mobile is that users are freely to move around on PC end. People can navigate from one link to another ...

   App,Business value,User value     2013-06-25 10:52:12

  The war with spam comment

Spam comments are annoying and notorious. They are either malicious data from hackers to exploit the loopholes of the site or advertisements posted by robots. These kinds of comments have their own features and patterns, if we are careful enough, we can find ways to block most of them although it's not so easy. To block the comment with malicious executable codes such as JavaScript, we should remember one rule : never trust user input. So wherever there are user inputs, we need to check the vali...

   Spam comment,Block,Filter     2013-11-29 20:29:43

  Video website in big data era

Big data initially means the large data set which is not able to be analyzed, but later it was derivatized to the method to analyze huge amounts of data in  order to gain great value.This is a form which gradually gets attention, It's difficult to analyze these data and it's also difficult to store these data and it needs some unprecedented way, Now in China many companies use the open source Hadoop distributed data cluster to meet the needs of data statistics. Since we can get segmented d...

   Netflix,Big data,Data mining     2013-04-11 04:20:40

  Keys to increase website conversion rate

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clickin...

   Conversion rate, Website,Sale     2012-07-12 11:04:38

  What does a Bing driven Siri mean to Google?

On Tuesday, Apple announced that Bing would become the default search engine of the upcoming iOS 7. This is another Google service kicked out by Apple after Youtube and Google Maps.For Siri: if the default system of Siri can not answer your question, it will try to search the Internet. Currently, Siri connects to the Safari browser by default, and Safari's primary search engine is Google (Can change to Yahoo or Bing). But in iOS 7, Siri's default search engine will be replaced by Bing. Siri will...

   Siri,Bing,Google     2013-06-12 00:20:34

  WeChat owns 70 million users now out of China

According to 36 Kr, on this year's Tencent Partner Conference, Tencent president Zhiping Liu announced that WeChat had more than 70 million users out of China, it entered Malaysia, Thailand, India, Indonesia, the Middle East, Mexico and other countries. And it has become the No.1 IM app in Mexico .While in early April, WeChat had only 40 million users abroad. In just three months, 30 million news users started to use WeChat.Tencent spares no effort to promote WeChat to the international market. ...

   WeChat,Internationalization,China,Tencent     2013-07-03 03:09:34

  Alibaba pays all cash to acquire Youku Tudou

Alibaba announced that it had signed the agreement to acquire "China's YouTube" YouKu Tudou on November 6 Beijing Time. This deal will make Alibaba the leading entertainment and media company in China. The highlight of this deal is that Alibaba will pay all cash. When this acquisition is completed, shareholders from Youku Tudou can get cash with $27.60 per ADS. The board has approved this acquisition and they are asking the shareholders to vote to approve this deal. This deal is expected to be ...

   CHINA,ALIBABA,YOUKU,NEWS     2015-11-06 20:26:31

  Good ways to build communities around a web product

If a product wants to be successful, there are must be a group of loyal users of the product. Though their influence, more and more people get to know and product and start to use the product and again promote the product. The most difficult thing to promote a product after building an excellent product is to find the first bunch of users. For web products, same conditions apply, but the ways to promote the product may be more abundant. Besides the advertisement, there are other ways a web produ...

   Web product,Community,Promotion     2014-03-12 07:37:05

  It makes nothing but sense...Mobile Payment...

Chinese New Year is around the corner, every place in China and lots of places in the work have been in the CNY mode. People are rushing out to get all the stuff ready to welcome the New Year Eveand the Spring Festival. I also packed my stuff and flew back to my howntown in China to enjoy the great moment to stay with families and hang out with friends whom I have't been seeing for almost one year. I am exited... However, the first thing stunned me is not my friends but the mobile payment s...

   CHINA,WECHAT PAY,ALIPAY,MOBILE PAYMENT     2018-02-12 00:07:46