In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.

How do we increase conversion rate? Eric Tsai summarized 9 keys to increase our website conversion rate. They are:

1. Know your audience--You should know who you are targeting and provide the specific content to them.
2. Focus on Positive User Experience -- Put yourself in your visitor's shoes, providing content in a entertaining and engaging way.
3. Develop your value position -- To know your main selling points and address the question customer may concern
4. Cater to Online Reading Habits
5. Create Compelling Copy with Clear Headlines
6. Leverage Image or Rich Media to Direct Attention
7. Create Content with SEO in Mind - SEO Copywriting
8. Test, Adjust and Repeat -- Ensure you evolve a measurable tractable response
9. Track and Analyze Your Landing Pages
   

For more detailed discussion and explanations, please refer to 9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers