Contact forms are a very common part of any website and anybody can overlook them. Generally people try to choose it as their first solution but they do not realize that they are actually hurting the growth of their business.
WordPress currently power more than 66 million websites but it would be good if your website is existing because of one of the most popular Content Management Systems of the world. Everyone starting from blogger to the person sitting next door use this tool for making their website look more amazing.
Because of this it looks very easy to browse your plugin directory, finding a form and then the data collection solution that will work for you. In reality this is not the best considered way for growing up your business
Here we are giving you three major reasons why you need to evaluate these form solutions to your website.
There Are Too Many Fields
When your customers are asking you for your products and want to learn more about your products and your services, they want you to cut through the most targeted person whether it is from sales, customer support or any other thing. So why do you want your customers to fill all the unnecessary fields like address, phone number when all you need is their name and email ID?
It has been studied that when someone fills in the form that you have provided online it becomes a potential lead and this would get increased by 50% when you will go from four fields to three fields. Removing a single field will double your conversion rate. It would be better if you remain genuine and ask simple questions to your visitors.
You Are Not Using Your CRM Properly and All Other Marketing Automation Tools
Most of the contact forms remain unanswered because there is always a communication breakdown between the admin of the website from the sales and marketing teams. What if your contact form should be able to pass the lead directly to your Customer Relationship Management solution?
Automatic syncing of your form will help you in improving your sales and workflow and will also enhance your overall conversion rate. Most of the time the businesses could not integrate their CRM systems along with their contact form because all this asks for a lot of coding. There are various form solutions like Gravity forms and WuFoo, this offer built-in integration of the providers like the Salesforce.
You Do Not Have Any Proper SPAM Protection
Because spamming is increasing daily, your legitimate leads can also get tagged incorrectly because of coming from a bot rather than any human. Likewise the bots can also flood your contact forms with all the useless data. Having a correct and right spam protection will help in marking the bad lads and will allow the legitimate leads coming through that will save all your precious time and frustration.
You will find a variety of anti-spam options like CAPTCHA and the “honeypot” that will help you in combating the problem but if you implement the wrong solution this will ruin your over all conversion. So the best option is adding the right technology will save you from various issues.
Further reading
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Thanks for these useful tips. Although I'm very much aware of the first reason you provided and also agreed to that but was never think of the 3rd reason you gave.
I will check try to implement this. Thanks for this useful content.