How to improve website rank in search engine?
1. Webpage response speed
Similar to human beings, search engine hates waiting. Webpage response speed will affect the rank of a page. Google may adjust the page rank frequently according to the page response speed. You can use some free webmaster tools to check the evaluation of Google on you website.
2. Well structured URL
Search engine will try to find some keyword mappings to better understand what is contained in a web page. The keywords in a URL are good candidates for these mappings. It will help improve the rank if you can utilize this. In addition, keywords in a URL can also help the user to check whether the content is related to what he/she wants to search.
3. Don't republish others' content by just copy and paste
You need to continuously add new content to your website, but republishing others content does no good to you. Because duplicated content will be blocked by Google. In other words, if your website contains much blocked content, then how can you expect your website will have a high rank? Good website will always provide some high quality and unique content.
4. Meta data specialization
Meta data are data which will not be displayed on browsers but contained in webpage source codes. They can be seen by search engines. These data are usually contained in meta tags in webpages. Meta data can provide search engine better indexing clue of website content.
5. <H[1-6]> tag
Search engine utilizes the H tag to understand the key topic of a page. Using H tag to make your page content clearer will improve your page rank.
6. Sitemap
Sitemap can tell the search engine what pages are available for indexing. Sometimes search engine will crawl every page on your site. Good sitemap will improve the speed of indexing. This means every page you published can be quickly indexed and searched.
7. Compress page content
Compressing page content can increase the page response speed. Some elements such as images, js and css can be compressed before they are sent to browser. You can use Google PageSpeed to understand your website.
8. Update your website
Search engine hopes to bring users best results. It will do all it can to determine which page provides the best result. If a website can continue serve high quality content, it will leave good impression to search engine.
9. Code style
The text and images displayed on web browser are organized with HTML codes. Each page can be written with different styles, it can be concise, it can be prolix. Search engine prefers the concise style.
10. Google PageRank
PageRank is the algorithm to measure the website rank. It scales from 1 to 10. You can know how popular your page through PageRank. But PageRank doesn't consider the relevance among different websites, so Google doesn't recommend to overvalue PR value.
Source : From Internet
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