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What We’re Really Afraid Of
I recently had a very interesting conversation with a friend who recently launched an online business, and it surprised me how our fears are never what they seem to beIt went something like this:B.: I need your help. I launched my product a few months ago, but I am not getting any sales.Me: Do you have traffic?B.: Not much, about 100 visitors a monthMe: Then you need to get more traffic. You probably need at least 100x that amount in your market to start seeing any sales.B.: And how do I get that many people?Me: It might take a while, but find out people who would love to have your product, or...
How to tell if this idea is a good idea.
Good Idea or Bad Idea?I’ve got an idea for a product. I’ve talked to some people. I know some people in the industry. I have been cold calling others. The idea is promising. The price point people have agreed with is about where I would like it to be. I’ve shown some mockups around and iterated on them. Now, I feel the need to start writing code because, well, I like writing code. And I’m comfortable writing code.But I see lean people.Steve Blank, Eric Ries, Jason Cohen, Ash Maurya, and a thousand other blogs think I should talk to X people in Y stage...