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The new TV rating standard: Nielsen + Twitter
Recently, the market research company Nielsen and Twitter made an agreement to propose an new TV rating standard based on Twitter chats in the U.S television market in the fall of 2013, The new standard is called "Nielsen Twitter TV Rating", it will be the complement of Nielsen's traditional rating standard.Steve Hasker, president of Nielsen Global media advertising says "'Nielsen Twitter TV Rating" is a milestone in the entire television industry, Now not only television producers but also adve...
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