To stay in demand, a top-level design agency must be aware of the current trends. This will improve their professional skills, help them to keep an eye on the latest events, and offer the clients relevant models that will increase conversion, website traffic, and customer loyalty. Read on to find out which nine web design trends are popular in 2020.
UL animation
There is a stereotype that it makes no sense to develop a complex, high-quality animation because it will not be supported by devices with low specs. This myth was successfully refuted by new equipment manufacturers such as GreenSock. They work on plugins and other tools to create beautiful interactive animations that work fast and without lag on any device. A high-quality animation can show the main things about the product that cannot be told by text and pictures, so the user wouldn’t pass by such a product.
Asymmetric split screens
The well-known method is to create symmetrical blocks on the website, but recently asymmetric split screens are becoming more popular among professional UX/UI design agencies. This method is familiar to users who often have multiple tools running at the same time. Asymmetry makes it possible to represent any type of information and this is proving to be a new and perspective trend.
Delicate colors, balanced combination of shades
Simplification of the design led to the development of low-key gradients. Color shades do not contrast but smoothly blend into one another, allowing the visitor to focus on the main idea.
In 2020, natural "diluted" shades are fashionable. But it is also impossible not to overdo it with dull colors so that the user doesn’t get bored. Better to dilute low-key gradients with one bright, contrasting color.
Texts for people
Good text should be an integral part of good design. You need to write for people to help them make a choice, solve their problems, and form an opinion toward the product. For example, let’s say that Om is a new cloud platform that helps manage resources and monitor the quality of customer service. But if the text is written for people and we have their concerns in mind, then we would say that this is a program that helps maintain deadlines, manage incoming calls, and identify loafers.
Designer-developer
The main problem for designers is creating. Many things that are designed are simply impossible to realize when considering the required deadlines and budget. Therefore, the trend of combining the profession of a designer and creator is becoming more common. Simple and straightforward tools, such as Webflow, make it possible to create any design using code. This is a great way to see how your website will look; this trend cannot be passed by.
White space
If a lot of elements on the screen are fighting for the visitor's attention, then it is highly likely that no one will receive the message. The user will close the page, weary of the chaotic flashing of pictures, texts, and videos. But if one element is highlighted on the screen, then it immediately attracts attention. White space can be micro and macro-sized and used for scaling. An idea surrounded by emptiness seems to be emphasized and emphasized. White space cannot be ignored; you need to use it wisely.
Experienced visualization
Down to the smallest detail, a well-developed product always attracts attention. Experts predict that images in very high resolution will continue to be popular for a long time. They convey experience and allow the user to be one step away from purchasing a product or service.
Multiple UX options at once
The standard method - creating a design for the average visitor - is no longer relevant. New methods of analytics allow you to segment the target audience and adapt the UX to the needs of a specific person. The website should change depending on the way the visitor behaves on the page, focusing on the speed of the scroll or the time the user spends studying the product.
Selective navigation
A well-designed navigation system that provides each user with personalized recommendations is one of the main trends in 2020. Custom navigation makes it possible to improve the influence of the brand and increase the loyalty of visitors. Navigation items can be hidden or open. The designer makes a choice based on specific user scenarios concerning the project.
Conclusion
While using fashionable trends, the main thing is not to forget about your vision. Designers are appreciated for their creativity and ability to stand out from the environment, not for monotonous stamping.
