Google has been known for its innovation In Google there is a "welfare": each employee can spare 20% of his/her time to do what he/she likes to do so that any idea has a chance to be turned into reality. Perhaps this freedom makes Google capable of introducing new products and new ideas continuously.
Google China held a small discussion session in its office in Tsinghua Science Park recently, Google Creative Director Tom Uglow shared some experience and cases of Google in production and innovation, it is worth learning and referencing. According to Tom Uglow, with development of technology, there are some patterns from idea to become reality, Uglow summarized this process in five steps.
1. Start your idea from asking a question
Although your question may make no significance at the beginning, any innovation starts from a question. In 2009, they presented a question, if everyone in the world records his/her own lives a day, what would it be like? Later they realized it. Google has created a video website called "Life In A Day", asking people to update their daily life to YouTube. Through cooperation with Oscar directors, Google made a 90-minute documentary with 80,000 short videos from 192 countries. With meaningful film experiments, showing the most sincere, most heartwarming life of people.
2. Consider digitization first, then interaction
Here digitization is not just as simple as uploading a photo or video to the Internet, Build is a good example. Build is a very good example of digitization using HTML5 and WebGL. By combining Chrome and Lego, Build allows people in Australia to build models on Google Maps, It makes people know how powerful Chrome is by allowing users to experience the process of playing with Lego. Chromeweblab is similar to Build, it uses Chrome to control the Museum of London.
3. Be friend with data
All things are data internally. In the real world, people are not particularly good at organizing data, What Google does is to organize these data. Google Art Project is a good example. This program is a cooperative project of Google and more than 150 well-known art institutions from 40 countries and regions around the world. The data of museum are fully presented to the Internet with advanced technology of Google and people from all around the world can visit the Louvre in France through web browser. With Google Street View, Google is putting museums worldwide into cameras.
4. Embrace failure
Creativity has always been high-risk high-return game. Failure is normal and inevitable. Uglow and his team failed before. Some ideas failed because they were not able to realize with current technologies, some were boring. They also got some inspiration in these failures.
5. Fulfill users' needs with technology
In addition to voice search, Google Glass, gestures, Google still use some other technical means to solve real problems, such as to optimize search results based on location information. Uglow shared some creative solutions, For example, one device used to ordering Pizza: in Dubai, there are many people who speak different languages, so ordering Pizza has become a big trouble. Some people use the technology to meet the needs of users, they design a device with a button attached to the refrigerator, guests can press this button to order a Pizza, order three by pressing three times, so convenient.
Also, innovations are very good marketing methods. By playing fantastic game or experiment on Chrome browser, users can know Chrome is fast, powerful Uglow says when they have mastered a new technology, they will want to allow users to know the power of the technology by interacting with them.
Hope Google can bring us more creative products in the future.
Source : 36æ°ª
