According
to the Voice of China "News Coverage" report. When Apple products are changing the world,
the original computer giant Microsoft is also quietly looking for their new
foothold in the field of electronics. This time the breakthrough is from its game console Xbox.
Xbox was originally a single function console, there are signs that Microsoft may be planning for the Xbox into the computer with new functions. The selling point of this new product lies in its function of communication and interaction with people. Through the identification of human expression actions, the person may not touch the unit, just waved his hand, or even through voice and facial expression. The machine will be able to sense your request to make a judgment.
Imagine that you are playing the game, and suddenly you feel eye fatigue and you rub your glasses, then your Xbox immediately pops up a dialog box asking if you need a break.Will you think this machine is very intimate and very smart? Is this Microsoft's secret weapon?
In fact, in the virtual world, the game is always the first to explore new hardware, new technology, the game first to make money, the most actively looking for new platforms. Computer operating systems master Cutler is 70 years old, many people think he should go to university to teach students or simply to retire, and should not be transferred to a game production department. But there are indications from last year (2011), Microsoft's focus to its game console Xbox tilt. In the last session of China International Digital Entertainment Industry Forum, the President of Microsoft Asia-Pacific R & D Group, Ya-Qin Zhang happily shows their body sensing device Kinect which is installed on XBox, Your actions, sounds and facial expressions will be reflected on the TV screen.
Ya-Qin Zhang: it uses the video to do face recognition and it uses voice array to do voice recognition. It merges the social into the whole Kinect. It will integrate your face expressions and your actions which is a representative of you into the social and a variety of new experiences.
At the demonstration site, reporters clearly felt that this was not only a simple video game console, you can do many things through your body movements beyond the game.
Ya-Qin Zhang: Microsoft's digital entertainment strategy is that we will integrate voice recognition, search, social network, television and e-commerce into the whole Kinect. Many of the technologies are originated in China, such as identity recognition, human motion tracking and expression.
The industry believes that Microsoft had its attention focused on Windows Phone and its search engine Bing, In these two areas, Microsoft needs to face the two powerful rivals : Apple and Google. This time Microsoft increased the status of the machine production sector to an unprecedented level quietly. Microsoft may have finally realized that Xbox may not only be a video game console. XBox 360 Center manager Xie Peiran thinks that Microsoft's move will be a threat to Apple's latest product, the Apple TV.
Xie Peiran: At present most people may concern that Apple will release iTV. XBox may compete with iTV but has relatively less competition with iPhone and iPad. Xbox is a home device at the first place, its requirement to the mobility is very low.
Many people may not be familiar with Xbox in China. It is not like Apple's products which can be bought in the Apple store. There is no formal sales channel for XBox in China, because Chinese law prohibits the imported game consoles. President Ya-Qin Zhang of Microsoft Asia-Pacific R & D Group has revealed that Xbox consoles are all assembled in China, but they are not allowed to enter the Chinese market.
Ya-Qin Zhang: There are around 50 million XBox game consoles, plus more than 30 million online users. In fact, 100 percent of Xbox consoles is manufactured in Guangdong, Guangdong's exports annually generates $5 billion sales. Although they are researched and manufactured in China, they are not allowed to enter China. So we hope that we have more cooperations with Chinese enterprises. We hope that we can bring the Windows SDK and entire hardware, software and services of XBox into China.
Xie Peiran: If XBox is packaged as another form of PC, it may bypass the Chinese policy, but I think the possibility is very small. Xbox wants to remove the original CD-ROM, the focus is on their own online store to download games, somewhat similar to the Apple way. Apple entered into China after many twists and turns. There are lots of restrictions in China regarding to wireless devices, if you want to enter the Chinese market, you must support China's wireless protocol.
Note : the article is translated from Tencent .Original source : http://tech.qq.com/a/20120401/000077.htm?pgv_ref=aio2012&ptlang=2052
Xbox was originally a single function console, there are signs that Microsoft may be planning for the Xbox into the computer with new functions. The selling point of this new product lies in its function of communication and interaction with people. Through the identification of human expression actions, the person may not touch the unit, just waved his hand, or even through voice and facial expression. The machine will be able to sense your request to make a judgment.
Imagine that you are playing the game, and suddenly you feel eye fatigue and you rub your glasses, then your Xbox immediately pops up a dialog box asking if you need a break.Will you think this machine is very intimate and very smart? Is this Microsoft's secret weapon?
In fact, in the virtual world, the game is always the first to explore new hardware, new technology, the game first to make money, the most actively looking for new platforms. Computer operating systems master Cutler is 70 years old, many people think he should go to university to teach students or simply to retire, and should not be transferred to a game production department. But there are indications from last year (2011), Microsoft's focus to its game console Xbox tilt. In the last session of China International Digital Entertainment Industry Forum, the President of Microsoft Asia-Pacific R & D Group, Ya-Qin Zhang happily shows their body sensing device Kinect which is installed on XBox, Your actions, sounds and facial expressions will be reflected on the TV screen.
Ya-Qin Zhang: it uses the video to do face recognition and it uses voice array to do voice recognition. It merges the social into the whole Kinect. It will integrate your face expressions and your actions which is a representative of you into the social and a variety of new experiences.
At the demonstration site, reporters clearly felt that this was not only a simple video game console, you can do many things through your body movements beyond the game.
Ya-Qin Zhang: Microsoft's digital entertainment strategy is that we will integrate voice recognition, search, social network, television and e-commerce into the whole Kinect. Many of the technologies are originated in China, such as identity recognition, human motion tracking and expression.
The industry believes that Microsoft had its attention focused on Windows Phone and its search engine Bing, In these two areas, Microsoft needs to face the two powerful rivals : Apple and Google. This time Microsoft increased the status of the machine production sector to an unprecedented level quietly. Microsoft may have finally realized that Xbox may not only be a video game console. XBox 360 Center manager Xie Peiran thinks that Microsoft's move will be a threat to Apple's latest product, the Apple TV.
Xie Peiran: At present most people may concern that Apple will release iTV. XBox may compete with iTV but has relatively less competition with iPhone and iPad. Xbox is a home device at the first place, its requirement to the mobility is very low.
Many people may not be familiar with Xbox in China. It is not like Apple's products which can be bought in the Apple store. There is no formal sales channel for XBox in China, because Chinese law prohibits the imported game consoles. President Ya-Qin Zhang of Microsoft Asia-Pacific R & D Group has revealed that Xbox consoles are all assembled in China, but they are not allowed to enter the Chinese market.
Ya-Qin Zhang: There are around 50 million XBox game consoles, plus more than 30 million online users. In fact, 100 percent of Xbox consoles is manufactured in Guangdong, Guangdong's exports annually generates $5 billion sales. Although they are researched and manufactured in China, they are not allowed to enter China. So we hope that we have more cooperations with Chinese enterprises. We hope that we can bring the Windows SDK and entire hardware, software and services of XBox into China.
Xie Peiran: If XBox is packaged as another form of PC, it may bypass the Chinese policy, but I think the possibility is very small. Xbox wants to remove the original CD-ROM, the focus is on their own online store to download games, somewhat similar to the Apple way. Apple entered into China after many twists and turns. There are lots of restrictions in China regarding to wireless devices, if you want to enter the Chinese market, you must support China's wireless protocol.
Note : the article is translated from Tencent .Original source : http://tech.qq.com/a/20120401/000077.htm?pgv_ref=aio2012&ptlang=2052
