Discovery and Visibility are the two vital components for any mobile app, if the app publishing company is to derive some amount of revenue from their apps. However, the lack of organized marketing channels, a well-laid user acquisition strategy or even a poorly designed app often reduces the chances of being widely adopted by the users. In short, it hampers the possibility of the app being successful. Here is a list of few things to keep in mind while posting an app to the app stores. What to ‘DO’ while optimizing your apps for the play store? Get creative and try creating somethi...

You may have heard of App Store Optimization (ASO) and feel your brains go into overdrive! Chances are you probably have no idea what that means or that it appears pretty much the same as Search Engine Optimization (SEO), only to realize that it is not so. Despite being warily relatable to SEO, the reality of ASO is far more deep and complex. A key differentiator of ASO and SEO is what happens when a visitor or user enters the website or the app, in this case. The moment a user enters the site the purpose of SEO is over, whereas the purpose of ASO begins when a user lands on an app page and th...