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  App Store, Most Effective Weaponry In Apple’s Armor

Apple’s most effective and effectual weaponry is its app store. Surprisingly however, the first generation iPhone did not support any Mobile apps, and Steve Jobs was actually proud of this fact. Back then, in 2007, third party mobile apps were not allowed on the iPhone. Jobs in-fact announced that Mobile app developers could use the most modern standards and write customized mobile apps for the iPhone web browser. He said, “We think we’ve got a very sweet story for you. You can begin building your iPhone apps today.”However, just months after this announcement, apple an...

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