The ubiquitous nature of the smartphones and other mobile devices has given rise to a highly informed and connected consumer base. They walk into a retail outlet and they would already be whipping out their mobile devices to compare products or prices available in-store to those available online. Moreover, they expect the retailers to be well aware of not only the merchandise, but also about promotions and discounts on offer. Interestingly, the number of e-commerce transactions has been on the rise, where mobile accounts for 29% of all e-commerce transaction in the US and 34% on a global scale...

According to a new report on e-commerce spending and earning by eMarketer, global retail sales are set to touch $22.492 trillion in 2015, with a forecast for a steady rise over the next 3 years, i.e, until 2018. Over the years, online commerce conducted via the smartphone, tablet or even the desktop devices have steadily increased, owing to the increasing adoption of mobile devices. With more than 80% consumers accessing their mobile devices to compare products, redeem coupons or make purchases, the key to increasing revenues have deviated from quality product or service offerings to enhancing...