It seems Google is slowly releasing a new feature to highlight search text when user opens a matching search result link through its search engine. Now for example if you type something in the Google search bar, you will see normal search results.But when you click the link, e.g, the first search result to Stackoverflow, you will see something like below after the link is opened.The searched text is highlighted and the page automatically scrolls to the position where the search text appears. This change is to enable users to find what s/he wants to search quickly and hence improve th...

Most of us should already be aware that Google has updated their algorithm. The new algorithm is called BERT (Bidirectional Encoder Representations from Transformers) and has made at least a couple of modern-day SEO experts scratching their heads trying to figure out what it means. The good news is that there have been no major changes enough to make SEO experts change their strategies drastically. This means that all of the linking and keyword researching techniques remain the same and will do so in the foreseeable future. What has changed is probably the salaries of copywriters, as...

On the day of Google's 15th birthday, Google released its new "Hummingbird" search algorithm, this is the first time that Google changes its search algorithm since 2010 after the Caffeine algorithm. It will affect 90% of search results, according to Amit Singhal, Lead of Google Search.Some may be curious about how Google measures the improvement of a new search algorithm. There are many factors need to be considered, for example, accuracy, relevance, search depth etc. According to Amit Singhal, they have the entire web in a sandbox that only their engineers can see, and their engineers can tak...