Public opinion about a company is usually based on its performance. If it performs well, people will praise it, otherwise people will blame it. In 1999, Apple was still a broken apple(Steve Jobs's talent and effort was paid off yet). Public opinion about Apple was the closed model caused Apple's failure. They built hardware themselves, developed software themselves and delivered service themselves, this is certainly not sustainable. But Steve Jobs let everyone see this new model. In order to control the end-user experience, they not only built software and hardware, they even did sales themsel...