PopCap, the company behind social gaming hits as Plants vs. Zombies and Bejeweled, has a way of doing presentations at conferences. Last year’s Social Gaming Summit presentation was insightful in the sense that developers were advised to postpone trying to make money from their game until there is some serious traction.At yesterday’s London Games Conference, PopCap’s presentation was equally remarkable. During a brief presentation David Bishop (Senior Game Designer) presented the mobile development community with 10 rules that would ensure commercial failure in mobile game...