Yesterday I did a workshop at Google Ventures for some of their portfolio companies. I didn’t know how much performance background the audience would have, so I did an overview of everything performance-related starting with my first presentations back in 2007. It was very nostalgic. It has been years since I talked about the best practices from High Performance Web Sites. I reviewed some of those early tips, like Make Fewer HTTP Requests, Add an Expires Header, and Gzip Components.But I needed to go back even further. Thinking back to before Velocity and WPO existed, I thought I might ...

Right now, there’s a mathematical symphony happening on your website.Every single one of your readers is subconsciously aware of this symphony, and more important, they are all pre-programmed to respond to it in a particular way.The question is this:Is your site’s symphony pleasing and inviting to your readers, or does it turn them off and make it harder to communicate with them? The Mathematical Symphony of TypographyAs it turns out, this symphony is not unique to websites. You “hear” it every time you read a book, newspaper, magazine, or web site—every place ...