The web conferencing technology has been getting a lot of attention lately, and for good reason. With global lockdowns and social distancing norms in effect, video conferencing has emerged as an economical way of staying in touch with office colleagues, friends, and family members.
However, if that’s all you are using this technology for, you may not fully understand what is web conferencing and its immense potential.
For instance, lately, web conferencing technology is being used to deliver webinars. From education to sales, webinars have proven to be a great solution for a number of business problems.
With that said, whether you are trying to train employees or trying to entice prospects with your webinar, it is important that the experience you provide is engaging.
Here are a few tips to ensure the same:
Know Your Audience
In any marketing or training endeavour, knowing your audience is imperative to delivering an experience that they find relevant and engaging.
While you may already have some sort of personas for your audience, think of them in terms of your webinar. Think about questions like:
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Why did they sign up for your webinar?
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What kind of value are they expecting to get out of the webinar?
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Are there any challenges they are expecting to overcome with the information you have promised in your webinar?
By answering these questions, you will be able to design a webinar experience that your audience is likely to find engaging.
Don’t worry, you don’t have to stalk each one of your attendees to figure out this information. You can simply start by building a theoretical hypothesis about your audience and host your first webinar. Post the webinar, you can ask for feedback for your attendees. Based on this feedback, you can work on optimising the experience of your future webinars.
Use The Right Technology, The Right Way
Choosing the right web conferencing software is absolutely imperative to ensuring a hassle free experience for your audience.
Ideally, you should look for a software that offers an user interface that is suited to their general expected technical expertise.
Moreover, it is also a good idea to learn about the basic problems and troubleshooting steps for the software that you select. This way, if someone from your audience struggles with connecting with you during the webinar, you can help them out yourself, instead of referring them to the support team of the software and having them miss your webinar because of a technical glitch.
Mastering the use of the web conferencing software will also enable you to use its features to make your webinar more interesting and engaging. For instance, many web conferencing software offer an in-built virtual whiteboard that, with a little practice, can be utilised to explain complex concepts to online learners.
Never Stop Collecting Feedback
Honest feedback from your audience can be revealing. It can tell you about the parts of your webinar that your audience is enjoying, and about the parts that you can improve.
Remember, no webinar is ever absolutely perfect and results can always be improved. That’s why, in order to continually optimise your webinar experience, you must ensure you are constantly collecting feedback from your users.
Conclusion
Hosting a webinar is not a complex undertaking. However, without the right strategy in place, things can get out of hand quickly and the webinar experience you want to offer can be compromised. By understanding what your audience wants, and using the right tools to deliver relevant content, you can avoid such a situation. We hope that the tips shared in this article will help you create an engaging webinar experience for your audience.
