Nowadays, every market has the tendency to shift and change on a whim, and it is no different in the world of web design. No one in their right minds has the time to sit and watch the market for possible shifts as it takes up too much time and no one can really predict what’s going to happen so we’re just forced to adapt and improvise. Currently, there are 5 trends that have caused an uproar and have reshaped the online marketplace and are worth looking into.
Think Big
First and foremost, when thinking of design, it is imperative that we think big. This does not mean that we should overburden visitors with a plethora of images, text and offers. When thinking big, all we need to do is make a good first impression. Today, that is accomplished with big, clear-cut visuals explaining what’s going on and just a few strong words solidifying the message the imagery is invoking. That first visual when people land on the page needs to be the defining factor which will make them stay on the page and get hooked on your content.
Stay on one Page
Single-page scrolling has become an increasingly popular design choice and really has that visual oomph that makes a site look sleeker and much more professional, regardless of the service being offered. Sticking to a single page means that your site will need to properly place all of its elements in a confined and concise way, without any room for fluff. This is a big plus with any user as it makes all the information they need readily available and easy to find while being just as informative as a user needs to make a decision whether to purchase or not.
Go Minimal
Minimal sites are here to stay, simple as that, no pun intended. The inherent simplicity that comes with going minimal means that every user will know their way around your webpage, regardless of their age or background. The sleek and professional look with subtle accents and an easy on the eyes layout makes looking at the site a real pleasure and reels in a metric ton of users. A good rule of thumb is to design a website to look as good as it can while retaining the accessibility and simplicity of a smartphone layout – less is more.
Animate
With so much focus being put on minimalistic aspects of a site, shoving videos into someone’s face just won’t do anymore. Keeping with the style emphasized in this article, sites have also started integrating gifs into their layouts. These are usually fairly small and simplistic but carry all the meaning a video would without taking up extra space or time to load. These can be stylized to reflect the brand of the company site and win over users that way. These gifs will add a uniqueness to your site and can even feature your mascot/logo for bonus effect – it will stand out and get remembered.
Microinteractions
With the whole concept of a site moving away from the eye-catching extravaganza we were once used to, microinteractions have become increasingly popular in website design and development and really function like a cherry on top of the proverbial cake. These interactions are barely noticeable but really tie the whole ensemble together, scrolling animations, hover fading, click animations and sounds etc. They are also great for making online apps much more interesting. Contact web design pros such as Nirmal and see how they make your brand stand out through great design. All of these details don’t do much on their own, but coupled with all of the options mentioned above – they make all the difference in the world.
Explore
Apart from these, there are many more trends that have been on the rise in recent times and are worth looking into. These are just the current top contenders among sites and have shown the best retention rates at the time of writing this article. The truth is, there is no right or wrong answer, and it all depends on the clientele we’re working to attract. Keep these trends as guidelines as to what works for the general populace and use customer feedback to modify your site accordingly to get the best results.
