When it comes to Web development, it is a complicated process. There is a plethora of facets to assess, from performance to user experience. As far as building an eCommerce site is concerned, it is quite a challenging task. Most of the users tend to visit the website in order to gather information about and purchase products. For this reason, a Web Application Development Company tries its best to make this process intuitive and effortless. Besides considering usability, there are some points that developers should keep in mind during the development phase of an eCommerce website:
Responsiveness
According to a report, by 2017, it has been predicted that over 1/4th of sales of the eCommerce websites will be conducted through mobile devices. For this particular reason, it is necessary for you to make your eCommerce website mobile-friendly and thus, providing top-notch experience for your users, regardless of what device they are making use of to visit your website.
Implementation of a responsive design for the purpose of making the website more accessible and viable is a prerequisite for the favorable outcome of your eCommerce website. A highly powerful tool for eCommerce sites is EPiServer CMS that specializes in automatic implementation of responsive design. Hence, from basic navigation to payment process, you will need to keep your users in mind all the time.
Guest Checkouts: an imperative factor
For the purpose of allowing follow-up communication in order to encourage future sales and track the customer analytics, companies often feel a need for its users to make an ID for making purchases. But it should be kept in mind that not everyone is willing to create an account for just the sake of purchasing a product. There are customers who, in order to receive the benefits of an account (such as receiving notifications about upcoming sales, saving their own information for future shopping etc.), will want to register and create an account. However, providing an alternative for people who are a one-timer order maker, is still a great idea.
Security
It is a prerequisite for any eCommerce website to support SSL. SSL is required for encrypting information that needs to stay secured, especially for information related to credit card and payment. This goes the same for customer related information like phone number, address, mail address, etc. Customers expect from the eCommerce website to effectively safeguard the provided information. Here, SSL plays an important role in ensuring your customers that their precious information will remain secure at all costs.
Stationing Support before Site launch
No matter how perfect your website is, or how flawless your products are, many of the customers will tend to face certain common issues and hence requiring team support. For this reason, you need to have your website support in place before the deployment of your website. Also, documentation and FAQs helps in making customer support more effective.
You can easily get assistance from an eCommerce Web Development Company to train your support team with its services. It provides a great support to your customers from simple questions to more critical issues.
