Tencent CEO Ma Huateng said mobile social gaming would be one of the biggest light spot and also the profit profit breakthrough point of WeChat.
Mr. Ma thinks that the principle of public accounts of WeChat is very simple, In the early period of QQ, users could also send messages and feedback, the reason why WeChat is so charming is because the phone has audio and video capabilities, this is very different from the text on the PC. Public account service providers can send voice passages to users easily, Ping An Insurance can help people complete the accident insurance claim process with the instructions provided in the public account
Self media can also use public account to carry out their own business, a lot of shops are also put a QR code on their door, customers can scan it with WeChat and then get information about the shop. Mr. Ma thinks that WeChat only sets the rules, users are the most creative participants.
In addition to the WeChat commercialization topic, Mr. Ma also shared his feelings about the mobile Internet:
Organization structure affects the product quality
WeChat will replace mobile QQ is a sensitive topic, Mr. Ma thinks that mobile QQ reacts slowly to the change of WeChat. The biggest problem is the problem of Tencent organizational structure, Different terminals of QQ are managed by different departments which leads to slow product improvement speed.
The mobile Internet will bring the industry reshuffle
Ma said QQ's monthly active users is 800 million, of which 550 million are from mobile phone. But most Internet company's business model and source of income are still relying on PC side, it will bring a shuffling, opportunity.Some new business opportunities will emerge in some fields such as advertising, e-commerce and O2O.
Concerned about the wearable device
Tencent may not produce wearable digital devices directly, but they are concerned about the integration of applications and these devices.
Reference : http://www.36kr.com/p/203065.html
