Although an aspect ignored by many people who venture into the business sector, building a brand with a strong online presence may be one of the small details which can improve your performance significantly in the long run. Having said that, in this article, we’ll explore a few different online marketing and branding strategies and tips to help you build a stronger brand online.       #1 Build an identityWhen people hear about the name of your business, they should instantly figure out the nature of your activity, niche, and products or services you're offe...